At Affinity Armament ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit information through our online forms.

1. Information We Collect

We collect personal information that you voluntarily provide to us when completing forms on our website or conducting business with us.

A. Personal Identification & Contact Information When you submit an NFA Intake Agreement, Product Request, or Transfer Request form, we may collect:

• Full name, physical mailing address, email address, and phone number

• Desired products, requested services, and transaction details

B. Regulatory & Compliance Information Due to the regulated nature of firearms and NFA transfers, we collect specific information necessary to facilitate background checks, regulatory documentation, and ATF electronic filings, including:

• ATF eForms account details (including eForms Username/Email and PIN)

• Identification details required for state and federal compliance reporting

C. Automatically Collected Information We plan to use tracking technologies such as Google Analytics to collect standard, non-identifying website usage data (e.g., IP address, browser type, device type, pages visited, and time spent on the site). This helps us improve our website functionality and customer experience.

2. How We Use Your Information

We use the information we collect strictly to operate our business and fulfill your requests, including:

• Processing inbound/outbound firearm transfers and NFA registrations

• Submitting required documentation to federal and state regulatory bodies (such as the ATF and Colorado Bureau of Investigation)

• Communicating with you regarding product orders, background check status, and transfer availability

• Maintaining required record-keeping under state and federal law

• Analyzing website performance and user experience through Google Analytics

3. How We Share Your Information

We do not sell, rent, trade, or share your personal information with third parties for marketing or commercial purposes.

We only disclose your information under the following circumstances:

• Legal & Regulatory Compliance: We share required personal and transactional data with federal, state, and local law enforcement or regulatory agencies (e.g., ATF, CBI) strictly as mandated by law for firearm background checks, registration, and reporting compliance.

• Service Providers: We utilize secure third-party infrastructure (such as Google Workspace/Google Forms) to collect and store submission data solely for internal business operations.

4. Data Storage & Security

We maintain physical, technical, and administrative security measures to protect your sensitive personal information—including your ATF eForms credentials and contact details—against unauthorized access, misuse, or disclosure. Information submitted through our online forms is restricted to authorized personnel only.

5. Third-Party Links & Tools

Our website utilizes Google Forms for service intake and product requests. While we control the data collected through our forms, Google operates under its own privacy policies. We encourage you to review Google's privacy policy to understand how they process data hosted on their platform.

6. Children's Privacy

Our website and services are intended solely for individuals who meet the legal age requirements to view and purchase firearms and related products under federal and state laws. We do not knowingly collect personal information from individuals under the age of 18.

7. Updates to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with an updated "Last Updated" date.